Book Writers Need to Market Themselves and Their Books

             Godin calls traditional marketing advertising ‘clutter’, an attempt to grab attention. He rightly says this expensive method seldom works. Instead, his plan has marketers receiving potential buyers permission to contact them with information about products. To gain that permission, benefits must be offered that gain the necessary permission.

            Godin explains the strategies of this type of marketing, as well as the advantages and difficulties. He relates successful permission marketing by magazines and companies such as Starbucks and various restaurants and grocery stores with their ‘members cards’.

            This type of marketing requires personal attention to individual buyers, but the internet and multiple-response soft-ware makes the process possible.

            Some of Seth Godin’s book seem like rewrites of common information, but this one does give an interesting view of better marketing methods.

Cover of book Permission Marketing by Seth Godin
Permission Marketing by Seth Godin

Where to buy this book: Amazon.com

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About samcivy

I read my first book a week after beginning first grade and haven't slowed down in seventy years. My system often wakes me in the night so I keep books on a chair in the bathroom and do a LOT of reading. I'm a free-lance writer/editor and review books for various authors as well as Thomas Nelson Publishers and Amazon.com. I will soon be posting books for a blog tour by KathyWillis.com, a book promoter.
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